At Let's Talk Abt Lyf they provide a curated space with insightful resources to help youths transition from school, into their personal brand and then their careers.

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We were tasked with creating a brand identity that would capture the company's essence of being helpful, motivational and fun. Through interactive sessions with the client, their ideal customers were identified and user personas were created to help drive the design process. The emotions the brand conveys, and the competitive advantages were also discovered.

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